Press Archive

presse


Press Archive

September 2017
Dental Marketing

Peter Herzog and Dirk Laumann on the subject of „MCM Dental“

Dental Marketing 03 2017 eumara 1

September 2017
Healthcare Marketing

Peter Herzog and Dirk Laumann on the subject of „MCM Urology“

Healthcare Marketing 09 2017 Eumara 1


July 2017
Saarbrücker Zeitung / Pfälzischer Mercer


Creative competition "Print meets Creative": Peter Herzog in the expert jury

2017 07 Print trifft kreativ 290717
 

Artikel-Download (PDF)
 

E-Channel Trend Catches on   Cardiologists: Clinicians have the Digital Edge   How Dentists Inform Themselves
May 2017
Dental Marketing
  April 2017
Healthcare Marketing
  February 2017
Quintessenz
2017 02 EUMARA MCM Dental Dental Marketing

Download English version (PDF)
  2017 04 EUMARA Artikel Healthcare Marketing MCM Kardiologen

Download English version (PDF)
  2017 02 EUMARA Artikel Quintessenz1
         
Multichannel
Oncologists show Great Readiness for Self-Disclosure
  How do Dentists Inform Themselves?   Multi-Channel Communication – How do Doctors Inform Themselves?
January 2017
Healthcare Marketing
  September 2016
Dental Marketing
  May 2016
Healthcare Marketing
2017 01 EUMARA Artikel Healthcare Marketing MCM Onkologen   2016 09 EUMARA Artikel Dental Marketing    
         
Do Prescription Products need Marketing?   Campaign Tracking Yesterday – Today - Tomorrow   Contacts more Efficiency-Driven
November 2015
Healthcare Marketing
  April 2015
Healthcare Marketing
  June 2014
Pharma Relations
   
         
The Multi-Channel Approach: Not Addressing Everyone the Same Way   IPad and Tablet-PC in Sales Rep Meetings -
Curse or Blessing?
  In the Service of the Brand
February 2014
PHOENIX print
  November 2013
PHOENIX print
  October 2013
Pharma Relations
   
         
Quick Poll: Which Creativity is Appreciated by Physicians?   The Meaning of Online Tools in Market Research
Expansion of the Range of Methods
  Salesforce Effectiveness – Will Too Much Sales Damage the Relationship between the Salesforce and Pharmacist/Physician?
May 2013
Healthcare Marketing
  May 2013
Pharma Relations
  December 2012
PHOENIX print

2012-01-eumara-artikel-healthcare-marketing_seite1

 

2012-01-eumara-artikel-healthcare-marketing_seite1

 

2012-01-eumara-artikel-healthcare-marketing_seite1

         
Top Start 2013:
Pharmaceutical Trends and Forecasts - Statement by Peter Herzog
  Top Start 2013:
Pharmaceutical Trends and Forecasts
  Multi-Channel –Bundled Evaluation of Measures
December 2012
Healthcare-Marketing
  December 2012
Healthcare-Marketing
  January 2012
Healthcare-Marketing

2012-01-eumara-artikel-healthcare-marketing_seite1

 

2012-01-eumara-artikel-healthcare-marketing_seite1

 

2012-01-eumara-artikel-healthcare-marketing_seite1

         
Guardian of the Brand Essence   Already Arrived Amongst the Young   Sophisticated and Exciting
December 2010
Healthcare-Marketing
  November 2010
Pharma Relations
  October 2010
Pharma Relations
2010-12-eumara-artikel-healthcare-marketing_seite1      2010-11-eumara-artikel-pharmarelations_seite1      2010-10-eumara-artikel-pharmarelations_seite1

 

       
Brand in Dialogue with All Target Groups   Efficient Marketing Mix through Behavioural Targeting   Brands Generate Sales
June 2010
Healthcare-Marketing
  2010 Yearbook
Healthcare Marketing
  November 2009
Healthcare Marketing
2010-06-eumara-artikel-healthcare-marketing_seite1   2010-00-eumara-artikel-healthcare-marketing-jahrbuch_seite1   2009-11-eumara-artikel-healthcare-marketing_seite1

 

       
Change brings New Opportunities   Better Realization of Potentials through Behavioural Targeting   Profiler - Peter Herzog
July 2009
Pharma Relations
  April 2009
Pharma Relations
  March 2009
Pharma Relations
2009-07-eumara-artikel-pharmarelations_seite1   2009-04-eumara-artikel-pharmarelations_seite1   2009-03-profil-peterherzog-pharmarelations