TypeLog® / Behavioral Targeting
Typing of target groups by way of their behaviour (behavioural targeting)
TypeLog® highlights the sub-target groups an overall target group can be subdivided in by its behaviour, and how the members of these sub-target groups can be identified.
Questions which EUMARA TypeLog® will answer for you:
· Which behaviour types can help me segment my target group?
· Can I reach all customer segments with one key message?
· How would the target group like to be addressed and supported?
· Which messages can help me address the target group segments efficiently and in keeping with their needs?
· Which channels will enable me to address the target group segments efficiently and in keeping with their needs?
USPs of EUMARA TypeLog®:
· Variously applied process with proven success, tried and tested for 20 years
· Already honoured as the best market research project by a big five company in the pharmaceutical industry twice
· Extensive implementation experience in client companies
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