Customer Analysis and Segmentation

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Customer Analysis and Segmentation

„One step ahead“ are those who have precise knowledge of the target group's requirements and wishes and purposefully translate this knowledge into an address, products and services.

It is meanwhile of essential importance to also include behaviour-oriented parameters in this, apart from the classical targeting by quantitative criteria.

EUMARA supports you in this with the following tools:

· TypeLog®: typifies target groups based on their behaviour (behavioural targeting)

· SatisQuest® Profiler: Measures customer satisfaction and loyalty and analyses the relevant drivers

These tools will help you gain a better understanding of your customers and optimally tailor the address to the requirements of the individual target group segments in terms of content and channel mix.

Simply call or mail us at +49 - (0)6 81 - 7 93 03 - 30 oder

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